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How to Win Friends & Influence People in Israel

Interview with Gilad Newman, Manager of Dale Carnegie Training of Israel

Gilad Newman was recently appointed as the manager of Dale Carnegie Training of Israel We joined him to learn a bit about Dale Carnegie and its activity in Israel.

 

Most people have heard of the book “How to Win Friends & Influence People“, written by Dale Carnegie in 1936, still on the top twenty business books on Amazon and listed in the “Top 100 Books for 2015” by USA Today. But what does Dale Carnegie Training do?
Actually Dale Carnegie started teaching courses in 1912 in New York. The book was written to accompany the courses and sort of took on a life of its own. As an organization, Dale Carnegie now operates in more than 90 countries with more than 9 million graduates. They work with companies and organizations and also offer public courses helping individuals improve their skills including public speaking, self-confidence, communication, human relations, management, sales and team work.

How did you get involved?
In 2010, I felt my career and business were not moving in the right direction and had sort of stalled. I never felt comfortable meeting managers; in fact, it involved a lot of fear, a paralyzing fear. I knew of Dale Carnegie through a friend of mine, and even though I was not making an income at that time, I decided it was the right investment and joined the first course available. Immediately I felt there was something different in this course;  it was not a “knowing course”, but rather a doing course. Each participant had to put into practice during the week in real life the concepts we developed in class. By the end of the course, I had already seen a return on my investment in the course and also found a new job in sales, something I had thought three months earlier was out of my realm. I continued to be involved as an assistant trainer and then after taking the Dale Carnegie sales course, I took the trainers course and became a trainer. At that time I was already Marketing Director for the Bible Lands Museum. Later on I decided to join Dale Carnegie full time, mainly because I saw how this course changed people’s lives.

What do you see as the main benefits from taking this course?
I developed my communication and human relations skills, and mainly my self-confidence. I discovered I was able to do things I never imagined possible before that. Public speaking had always been a traumatic experience for me. Now I find myself speaking week in and week out in front of different crowds, from doctors, professors, business managers, hi-tech people, students and even Charedi communities. If you were to have told me six years ago that I would enjoy public speaking, I would have said you were nuts, and sent you to my wife, who is a psychologist. I discovered through the course that these are skills anyone can develop. We might not all speak like Bill Clinton or Bibi, but we can all be effective and do a good job, if we learn under the right guidance. I have become proactive in my life and see every day as a new opportunity to develop and learn something new.

Why do you continue to train today?
Funnily enough, I was asked that question recently. I realized the reason is that while I was preparing for a session in a course, I was getting excited for the participants – for the experiences they were going to have that upcoming session, how this was going to change their lives, and how when they looked back at the course, they would see it as Warren Buffet did – a defining moment that changed their lives.

How did you become the manager?
Well, first of all, I was lucky to be trained by Ron Bowman, who headed Dale Carnegie in Israel for the past 15 years, and had spent a total of 40 years in Dale Carnegie. Ron was also my mentor and helped me develop in every way over the past five years, and was always available to help me move ahead. Not long ago, Ron decided to give up the Franchise, so this was a great opportunity for me to be even more involved in a process I truly believe in.

What does the future of Dale Carnegie look like in Israel?
I think there is greater understanding today, from people in all levels of organizations and even in youth in high schools (who do great in our courses) that knowledge is not the key to success. Knowledge is important, but one needs to develop the right skills and attitude in order to succeed. People are looking for professional companies for this kind of training, who can prove their success. Dale Carnegie has been around for more than 103 years, in Israel since 1973, and was recently voted one of the top Leadership Training Companies in the world. So I think today we have a great opportunity to help people be even more successful, and this is really exciting.

 

052-582-7365 gilad.newman@dalecarnegie.com

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