Food & Dining

Interview with Shlomo Stein, owner of Bleecker’s Bakery Beit Shemesh

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Tell me about the background of the Bleecker Bakery franchise.

The first branch was in Petach Tikva. It’s been in operation for 9 years. Today we have grown to 27 branches throughout the country.

What is the atmosphere at Bleecker’s

Our branches are designed like European cafés, with a warm and homey atmosphere. We treat the café like our home, and therefore our customers are our guests. We know our customers and what they like, so you might see many customers just taking a seat, without even ordering, and we know just what to bring them.

What brought you into the food industry, and in particular, to open a restaurant?

I love to host and to watch people enjoy good food.

What is a popular alternative to standard pizza and pasta for those allergic to gluten?

We don’t get many requests for gluten-free options, but we now offer gluten-free bread and can adapt the standard dishes for whoever asks for it. However, it’s important to note that we cannot guarantee no cross-contamination, as we bake with wheat on the premises.

What is your favorite dish?

Our “Bakery Croissant”—a butter croissant with cream cheese, smoked salmon, and two sunny-side-up eggs, served with a side salad.

What is a popular alternative to standard pizza and pasta for those allergic to gluten?

We don’t get many requests for gluten-free options, but we now offer gluten-free bread and can adapt the standard dishes for whoever asks for it. However, it’s important to note that we cannot guarantee no cross-contamination, as we bake with wheat on the premises.

What’s the hardest thing about running a restaurant?

Translating principle into practice.

To believe in what I’m doing and do it all the way. We believe in the small details.

What principle do you put into practice at your restaurant that could apply to any kind of business?

Give it your all, with all your heart.

What was the strangest request you’ve received, and how did you meet it?

A client asked to hide a ring in one of our desserts (for a marriage proposal). We passed the ring to our dessert staff and created a very memorable dessert!

Do you have any special menus?

We have a children’s menu with assorted selections, priced reasonably with families in mind. It also includes activities to keep the little ones busy so their parents can enjoy their meal.

We understand parents who come to eat here… we are parents ourselves.

We also have dessert menus and seasonal beverages.

We will soon be launching our summer menu, which will include decadent beverages with lots of chocolate and whipped cream, as well as sorbet, healthy beverages, and coffee beverages, all very high quality.

What do Bleecker Bakery membership cardholders get?

Our membership card provides a 7% discount on every meal, a complimentary birthday dessert, and 2 cups of coffee on the house for your anniversary. (Unfortunately we are unable to combine special offers.)

We also notify members of limited and exclusive offers.

What do you most enjoy about your work at the restaurant?

Seeing how satisfied our customers are, and how well our staff gets along.

What advice would you give someone who is starting out in the restaurant business?

Choose the right franchise… and get plenty of sleep before you start!

Do you offer catering services?

Yes. We can accommodate the needs of the customer. You can host an event here at the café, or you can take home assorted platters, such as mini sandwiches, cheese platters, quiches, salads, sweets, and more.

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www.bleeckerbakery.co.il
Yig’al Alon Ave 4, Beit Shemesh
02-991-9700

 

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