Letter From The Editor

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Dear Readers,

I’m sure you’ve heard the expression, “What goes around comes around.” I cannot  think of a better time to write some ideas about this concept than during the days of Purim. “What goes around comes around” implies among other things, that the ones who give to others will eventually receive back in the merit of their own generosity. Have you ever noticed that you feel compelled to do something for people who have helped you along the way—– even if they haven’t asked you to? There is a rule in human relations known as “the law of reciprocity.” Reciprocity in social psychology refers to responding to a positive action with another positive action—rewarding kind actions. In simple terms, when someone does something for you, you have an inner drive to reciprocate, to pay back the favor.

How does this law of reciprocity apply in business? Although there are many who live by the “business is business” motto, meaning that they are allowed to do anything for a buck, business really means building good relations. People may buy products and services, but they ultimately become loyal to other people. “People buy from people” is the motto for success—long-term success. When you deal with honesty and care, people want to reciprocate and do business with you.

The right way to gain maximum benefit from the law of reciprocity is to use it sincerely and for the right reasons. Help others and grow your relationships. Success is just a consequence of treating people right. Working by the law always pays off!

Warm up your relationships for a warm and happy spring!

Ariel Topf

ariel@biznessmag.com

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