The Wolfson Mall Featuring Avidor Orthodics and Belinda Coffee and Kitchen

The Wolfson Mall is a charming shopping center that’s been serving the Jerusalem community for over 30 years. It offers a supermarket, a pharmacy and a wide range of high-quality shops and services. Located on the second floor of The Shalom Mayer Center on Diskin Street in Jerusalem, it is easily accessible by public transportation or car and provides free covered parking. 

This month, we feature two of the businesses that offer their services at Wolfson: Avidor Orthotics and Belinda Coffee & Kitchen.


Avidor’s Inside Advice on Customized Orthotics   

When it comes to musculoskeletal function, our feet are tasked with one of the hardest jobs: carrying the weight of our entire body. Sometimes, their shape or structure isn’t ideal for proper distribution of weight, and this can cause pain—in the feet, knees, hips or other parts of the body. When this happens, our feet may need a little support. 

That’s what orthotics are for. 

Getting Started 

First, consult a professional podiatrist, either through your kupat cholim or at a custom orthotics center—such as the Avidor Foot Health Center, which has a number of branches, including one at the Wolfson Center in Jerusalem. 

The Evaluation 

The foot doctor will look at three parameters: stability, standing and walking. The evaluation will include a static and dynamic assessment. 

With Avidor, you also have the option of biomechanical movement testing at their specialized lab. The biomechanical lab utilizes cutting-edge technology to build a complete picture of how the foot is functioning and how it can be supported for optimal performance. This is especially helpful for athletes, as well as soldiers, children and people suffering from medical conditions such as diabetes, arthritis or neuro-muscular disorders. 

Getting Fitted 

Once the problem has been identified, your foot will need to be measured carefully. Most orthotics fitting centers take an impression of your foot in a foam box to create a template. Avidor, which has been providing Quality solutions for 30 years, is the only place in Israel where the Soft Premium Support (STS) technique is used. In this method, the foot is measured while the person is in a supine position; this neutralizes the effect of body weight, therefore achieving the most accurate results. 

Adjusting to Your Orthotics 

There is often an adjustment period, during which you may experience some soreness and discomfort even if the orthotics fit perfectly. Stay in touch with the experts who fitted you to ensure that the orthotic fits you correctly, and to adjust it if it’s still not quite right. Avidor offers a warranty and service period that lasts between a year and three years, depending on the type of orthotic. 

Store info: Opening hours: Sun – Thu – 9:00 a.m. – 7:00 p.m. Fri – 9:00 a.m. – 1:30 p.m. 

Tel: 02-5618708 


Back to Nature: Belinda Coffee & Kitchen’s Additive-Free, Nutritious & Appetizing Meals 

The food industry today adds a plethora of chemicals to their products to reduce costs and increase shelf life and profitability. These additives, including flavor enhancers, hormones, preservatives and artificial colors, may make the food look or taste more appealing, However, there is a possibility that the exposure to these additives has been increasing incidence of various food allergies, sensitivities, and disorders, such as Crohn’s Disease and gluten intolerance disorders. 

To best nourish our bodies, we need to go back to our roots: consuming foods made of natural, simple ingredients, Mother Nature offers us a whole world of flavors and textures to combine and enjoy without a need for enhancers and additives. 

Belinda Coffee & Kitchen lives by this philosophy. A cozy café and bakery situated at the Wolfson Mall, the staff at Belinda is passionate about providing fresh cooked, appetizing and nutritious meals for their customers. Their soups, for example, are made without flour or artificial condiments, such as the MSG-laden soup powders so frequently used in Israel. They offer fresh breads made with nutritious grains, including spelt, as well as gluten-free breads. The menu includes a variety of original vegan options, such as the Buddha bowl—a hearty combination of brown rice and roasted fresh vegetables in a light curry and coconut sauce—and the Belinda Burger: burgers made of black beans and millet served with a juicy portobello mushroom and a Sriracha and tahini dressing. Customers also enjoy a wholesome energy boost from Belinda’s popular Power Shakes, made of fruits, nuts and seeds. 

People with a sweet tooth looking for more nutritious alternatives to the usual pastries and cakes can find them at Belinda: fresh baked scones and muffins, cookies sweetened only with apple concentrate and no white sugar, and an indulgent, delicious chocolate fudge cake made without flour. 

Belinda has been serving customers at the Wolfson Center for the past 16 years. The staff has developed warm relationships with their regular customers, and they love to welcome new faces, too. 

Store info: Opening hours Sunday – Thursday 8.00- 17.00  Friday 8.00 -13.00 Winter 14.00 Summer 

Tel: 02-563-3995 


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