Fruits and Veggies in the Land of Milk and Honey

The land of milk and honey also produces delicious fruits and vegetables, but what filters down to the supermarkets is not always the highest quality, which is a shame considering the fresh, wonderful bites of nature that are grown in this country. Fortunately, we now have Yaron Fruits and Vegetables in the shopping center of Ramat Beit Shemesh Alef, which prides itself on retailing only premium produce for the discerning customer, from right in our backyard in Eretz Yisrael.

Yaron Zaken, the proprietor, comes to market with decades of experience in dealing with fruits and vegetables. He previously owned a produce market in Yerushalayim called Mercaz Pri V’Yerek at Tzomet Sanherdria. He has taken his years of experience and his proficiency in this subject and turned to the Ramat Beit Shemesh crowd to showcase his wares. His store displays a mouthwatering array of superior quality produce with only the freshest, most perfect pieces making it onto the shelves. You could pretty much pick with your eyes closed. This type of quality, along with his famous Anglo-worthy customer service are what make his shop unique and sets him apart from any standard fruit store. In fact, many companies and institutions purchase from Yaron, knowing that they will always be satisfied with what they receive – and how they receive it. There is always someone available to help you in the store, and the workers go out of their way to make sure you get what you need. Whether you buy a home’s worth of items or just something small, Yaron and his team give you the assistance you need to make the best purchase. Continuing with the theme of best service, they deliver twice a week to Yerushalayim and make home deliveries in Beit Shemesh as well, which are free for orders over 100 nis.

To make this all happen, Yaron arises at 3:00 AM and goes into the fields personally to select the merchandise he brings into the store. He chooses from first-class goods that are slated for export to Europe and checks that are the products are in the best condition. If it happens that some pieces don’t seem up to par in the store, they get put aside for donation. Everything else gets carefully and artfully set up for view and purchase by the prestigious customers of the store.

Aside from fresh produce, the store also sells dried fruits, seeds and nuts, many varieties of which you won’t find in other stores, all with the top kashrus of Badatz Eida Chareidis. They even create beautiful, delectable platters for parties, under the artful hand of Yaron’s talented wife.

Yaron wants to give his customers the message that with the winter and sniffles up ahead of us, the best prevention for illness is a proper diet of vitamins and minerals, which are best gotten from green, leafy vegetables, orange and yellow fruits and veggies and other fresh produce. Vibrant-red tomatoes and crisp cucumbers go a much longer way than their pale-colored and rubbery counterparts available elsewhere. Oh, and with all of the quality and service, his prices are competitive for what he delivers – especially because it will all end up in your tummy instead of the garbage.

We’ll close with a random incident that occurred while a Bizness Magazine staff member happened to be in the store recently: A customer came in and complained about some tomatoes he’d purchased at the store. Without any hassle or argument, Yaron simply told him to take new ones – he didn’t even ask to see a receipt. Then the customer immediately realized that the tomatoes were actually from a different store! It would’ve been hard to imagine otherwise, but no matter, Yaron stands by his produce, his service and commitment to providing the best shopping experience for his customers.

Nachal Nitzanim 7/8 Ramat Beit Shemesh

Deliveries in Beit Shemesh and Jerusalem





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